Tuesday, November 3, 2009

That’s Not Always Easy

I know how hard that is at times. The internet is a cold place. If you put your personality and style out there, you’ll find thousands of people who want to “judge” you for it. Some won’t like you. Some will even tell you how much they can’t stand your very existence. And you have to develop that thick skin to keep moving…and keep building your audience.

That’s it. You’re building YOUR audience – the ones who like you and like your style. It’s not going to include everyone, not even everyone in your chosen market. You’ll build a core group that wants what you share and wants to do business with you.

And that’s what makes the difference. Are you building your core audience today…or are simply going along with the flow?